Once upon a time, there was a huge bunch of people who started blogging because they each had a story to tell, found it an ideal creative outlet & on the nobler level, found it a great platform to serve society (h’mmm) by sharing their knowledge & experiences.
To that end it served its purpose.
Gradually as with all things human, those people started getting greedy. (And I was never one of those people)
They started asking themselves, “Heck, is it really true, that I’m the only one who’s reading, mentally liking, mentally commenting (read applauding) this brilliant piece of mine? Where’s everybody else????” (Greed hath no limits, how depraved could they be?)
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If we are honest we will admit that after submitting that fantastic piece on our trip to Europe or Antarctica or wherever , we thought that anyone with a quart pound o sense would have bookmarked our blog, considered himself/herself lucky for this priceless pearl we shared at no cost & that they would have made it a priority to follow our blog.
We imagine the profuse thanks, likes, comments & subscribers flowing in. Yes hope never disappoints. It is profuse for sure, just in the world of our own imagination. We come back to reality with a thud when we get that 1 Like + that short comment, which almost did not make it through.
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So here are some tips to drive traffic to your Blog –
Write blog posts with titles such as this – okay poor joke.
Jokes apart, captivating titles bring people in, but remember it’s the value of the content that make people return. The equivalent of judging the book by its cover is a blog post with a great title & not much value.
I follow blogs which have valuable content. Some blogs have great names but it’s the content which makes me want to follow.
I personally find blogs which cover a variety of topics a whole lot more interesting than those confined to the straight & narrow path of a singular theme.
Variety is the spice of life & all that jazz. A modicum of truth in there.
Get a page upfront with your favourite posts or photo blogs for people to sample. This is the era of the discerning follower.
5. Social Presence
Create a digital or social presence. You represent your blog so you need to socialise your blog by making it visible.
If you want more hits on your blog you better be out there hitting other blogs – be it liking, commenting, following or re-blogging.
It’s interesting, but the traffic to your blog could be almost directly proportional to your presence & participation in other blogs!
Yes, getting traffic is hard work.
Interestingly there are two types of people –
1. those who will visit your blog anyway because they derive value
2. those who will visit your blog based on whether you visit theirs with the same frequency
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It was called social networking with a purpose.
The socially oblivious will get by. But it’s the well & truly socially networked that will have great success.
So where do you start?
1. Hit Like – on good posts you’ve read
2. Hit Comments – & write something meaningful
3. Hit Follow – the chances of people visiting your blog are increased with your own social presence by following theirs!
4. Hit Reply – when someone responds to your post
5. Hit Publish – once you have a photo submission ready for the Weekly Photo Challenge or any other contest aimed at helping you increase visibility
As you can see, it’s in the Hit, Hit, Hit that your blog will be a HIT.
Another priceless pearl with a profuse response…I’d imagine.